June 20, 2025
The Modern Day Wife: Building Community Beyond Labels
Send us a text Two entrepreneurs named Megan found each other through a charity collaboration during COVID, sparking a business partnership that would redefine women's community events across North America. The Modern Day Wife co-founders Meagan Ayers and Megan Fialkoff reveal how their instant connection transformed into a thriving brand known for "upscale events with substance." Despite what the name might suggest, their community welcomes women from all walks of life – married, single, di...
Two entrepreneurs named Megan found each other through a charity collaboration during COVID, sparking a business partnership that would redefine women's community events across North America. The Modern Day Wife co-founders Meagan Ayers and Megan Fialkoff reveal how their instant connection transformed into a thriving brand known for "upscale events with substance."
Despite what the name might suggest, their community welcomes women from all walks of life – married, single, divorced, entrepreneurs, stay-at-home moms, and everyone in between. "There has to be something said about understanding the husband and wife title that creates something that helps society," explains Megan Ayers, who created the name as an aspiration before becoming a wife herself.
Their flagship event, Soirée en Blanc, transforms the Sofitel Hotel in Los Angeles into a French-themed celebration where a thousand attendees dressed in white experience everything from intimate rooftop lunches to celebrity panels and fashion shows. The co-founders have mastered the art of creating immersive experiences that feel like "a cruise boat" with multiple levels of engagement.
Beyond events spanning from California to Canada, The Modern Day Wife has expanded into digital content with a magazine (soon launching a "40 under 40" edition), podcast, and membership site offering on-demand courses. What distinguishes them from other women's communities is their holistic approach – they celebrate all the "hats" women wear rather than focusing exclusively on business or motherhood.
The podcast reveals the founders' complementary personalities and shared values, particularly their commitment to humanitarian work. "My biggest upset with the world right now is celebrities not investing in humanitarian work," shares Megan Fialkov, challenging the "me, me, me" focus of social media culture.
Experience The Modern Day Wife community at their upcoming events in Los Angeles, Toronto, and Scottsdale – or connect through their newly redesigned website launching this summer. Join these passionate entrepreneurs who have mastered the art of "pivoting while staying on brand" in their mission to create meaningful connections among women.
Follow this Brand and get Tix for their events here:
About your Host- Alexia Melocchi
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00:00 - Introducing the Modern Day Wife
03:13 - How Two Megans Found Each Other
10:39 - The Meaning Behind "Modern Day Wife"
18:13 - Upcoming LA Event: Soirée en Blanc
22:16 - Future Events and Magazine Launch
26:00 - Personal Mantras and Closing Thoughts
WEBVTT
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Welcome to the heart of show business.
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I am your host, alexia Melocchi.
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I believe in great storytelling and that every successful artist has a deep desire to express something from the heart to create a ripple effect in our society.
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Emotion and entertainment are closely tied together.
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Emotion and entertainment are closely tied together.
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My guests and I want to give you insider access to how the film, television and music industry works.
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We will cover dreams come true, the road less traveled journey beginnings and a lot of insight and inspiration in between.
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I am a successful film and television entrepreneur who came to America as a teenager to pursue my show business dreams.
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Are you ready for some unfiltered real talk with entertainment visionaries from all over the world?
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Then let's roll sound and action.
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Hello to all my beautiful audience of the Heart of Show Business.
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As you know, my podcast is not just about show business, it's also about heart, and these two ladies that are my special guests today actually embody that.
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Everything that they do in their business model which is fabulous and I'm proud to be a podcast sponsor for them is done with heart.
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With me I have the CEOs and co-founders of the Modern Day Wife, megan Ayers and Megan Flykoff.
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I always spell it wrong, don't worry, I explained my last name to someone recently.
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It's a violet in Russian, so it's Fyalkov.
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I love that and you know people love them because they're so in sync.
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I mean, look at them.
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They got even matching jackets and they didn't even plan it.
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And they're called Megan and Megan for a reason.
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Like, everybody knows them as Megan and Megan and they're so fantastic when they're putting up their event.
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It's like they're reading each other's mind.
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They even dance to the same songs.
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They're like, they're just like too adorable.
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But they're also super smart business women.
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I mean, you know their, their event and you know we'll ask them about it.
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But I think, first of all, I love that they constantly pivot and and the but yeah, they managed to always stay on brand because you know what they do is they?
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They know how to put together lifestyle, brand, community, kind of like all packaged into one, which is why they were featured as some of LA's most influential women on LA Style Magazine and they've been featured and one of them is now doing beauty pageants.
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I mean, they got it going on.
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So welcome to my show, ladies.
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Thank you, thanks for having us.
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It's so great to have you.
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So I mean, obviously, you know, I want to know how the two of you came together, because you know you're in Canada, you're in LA, like how did this happen?
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Or you, at least, you're from Canada, I think.
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You're right, I am.
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I was like I wanted to.
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I wanted to be America, but unfortunately no.
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I was born in Canada.
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But I tell Megan I'm like I'm getting that green card, I'm gonna figure it out.
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So yeah, but nope, canadian and you both come from.
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You know branding and consulting, and and and obviously high level management.
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Um, how did you find one another?
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Yeah, well, it's actually an interesting story that we've had the chance to talk about quite a bit lately, but it was during COVID so Modern Day Wife originated.
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I started it in Vancouver, canada.
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The first event was in December of 2019.
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It was a soft launch influencer party.
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So it was a brunch for 25 different influencers to get some hype going about what is the modern day wife?
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Because it was brand new at the time.
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But it was really quite interesting and fascinating to look back on that moment, because a lot of the things that we do today were happening at that event in 2019.
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So there were influencers, there was a brunch, there were panels, there was a mini fashion show.
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So it was basically modern day wife, but just not as expansive, because obviously, when Megan and I got together, we were able to really blow it up, which is fascinating.
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So then COVID hit in 2020.
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There was another launch party in Vancouver in February of 2020.
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And then, obviously, it was COVID.
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So I ended up doing some digital events with Chelsea Burwash, who is actually now our director of sponsors.
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So it's kind of fun how she's still remained in the community.
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Her and I were doing some digital events together, and then one of them was for?
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I don't know if you know Elena Cardone, of course.
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Of course, of course we come from the same world.
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But yes, yes, yeah.
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Got what you're putting down, totally Love her.
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So at the time she had just launched her book, if you remember, how to build an empire, and it was actually quite focused on family and relationships.
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And I was doing this fun program at my church and I wanted to promote more of that type of viewpoint and so I said to her I was like hey, can we do a mini virtual event?
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All the money can go to charity.
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I don't want to make anything.
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Um, you know, what charity do you want to do?
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And I listed a few.
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And then she said drug free world.
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And I was like, okay, great, I love, I love that.
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That.
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Um, let's, let's do it.
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And so then I went on Instagram and I'm like all right, who's running the America's chapter?
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And I sent a DM me kind of naively like hey, can I give you money.
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But I didn't know, like maybe this person doesn't want to work with me, like maybe they think modern day life is silly and they don't want that as a connection.
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I don't know right, the considerations that we have are funny.
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But I sent a message out over Instagram and it was Megan who answered.
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Answered and she said, of course, like let's partner.
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So we had drug food world logo on all the graphics.
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It was really fun.
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There were affiliates promoting that event.
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I think there was about 60 or so people who came to this amusing online webinar Like actually, when I think about who paid to have tickets to watch Elena Cardone and I interviewed her with another girlfriend at the time named Elena Hegard and it was amazing.
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And then Megan and I did an Instagram live and she can pick up on the rest of the story here, but that's kind of how that part went for us meeting and then she can share what happened next.
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Love that.
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See, they stand for something already.
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I love it.
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Yeah, yeah, we both actually.
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It's funny you say that, megan, because it is true we have had some nonprofits that we've worked with who they have like minimum donations, which is a little odd, minimum donations, which is a little odd.
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So that's a weird feeling.
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So, yeah, we didn't.
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This is weird.
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I think what it really comes down to is we're both pretty go flow, meaning you talk to some people and it's so sticky and they have to make decide all these things, and it's like I don't have time to work with people.
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I really can't work with people like that.
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We're both very like okay, we're going to do this and then we do it.
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Right, it's very fast.
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But essentially I'm from New York and I ran that nonprofit the New York chapter with my dad from 2006 to 2015 full time.
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But then when I moved to LA because I had gotten engaged, I had to take a bit of a different role.
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So I was fundraising for a while from 2015 to 2020.
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But in 2019, I got pregnant and then it was COVID, so I didn't want to travel when I was pregnant.
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Number one and number two was I didn't know realistically how was I going to be a mom if I was traveling nights and weekends?
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So I was really concerned about what the plan was.
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I didn't really feel the plan I had in place was workable and so, thank god, megan and I both pulled in each other.
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Obviously, obviously, we must have both had an idea at some point earlier.
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I mean, I know I did.
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I was looking for a business partner, and I think Megan more or less has expressed that she would have a partner if it was the right fit.
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So, um, I just knew I had some sort of knowingness when I did the live with her that this was the person I was looking for and I decided not to hold back and have considerations about I was seven months pregnant and would she like me?
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And do I know what I'm doing and all the things?
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I put it aside, and we had a phone call and we partnered and we launched it in the US, and so that's how we met.
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When people say well, you know, I'm going to go on a date and I got to go on like 20 dates to make sure that these people are right.
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And then they do that and then they get married and it's a disaster.
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And then there's people who just go on one date and just go F it.
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We're just going to get engaged and get married and just go for it and just go.
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We're just going to get engaged and get married and just go for it, and then they end up being married for the longest time because it's just, it's just spontaneous, like I said, it's just like a knowingness and you're just like whatever, we'll just jump in and and see what happens.
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And you know, I love because what you girls do is like you put up like a defined upscale events with substance and and you know you'll bring it down Upscale events with substance and and you know you're right writing that down upscale events with substance.
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I was like damn, that sounds good it's me downloading, yes, and and and it's just.
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I love it because you literally put together.
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I mean you have a magazine, you, you have now a podcast like me we are bringing in together.
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You have celebrities coming to your events, you know, so people can learn from you know, obviously, like the best on, you know tips for success and everything.
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I mean you do it all.
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You have a vault where people can access the product.
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And, by the way, you know, I have to say, because and this goes to the testimony of sponsorships that do work I love your gift bags when I come, and you didn't pay me to say that, but there's a lot of products that are in those gift bags that I actually try and then I ended up buying them by myself.
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Like there was this mascara, oh my God, I don't even remember the thing, but I just love it.
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It makes my lashes beautiful and like I still buy it, I still go on Amazon and look for it.
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So there is, wow, it does work.
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You know, like it does work.
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There is about like some soaps, about things that I've continued to take on and do.
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So I always say to people like people who are wanting to sponsor, you know it.
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Obviously it takes a long time to to build a relationship with your client base, but you know, you don't know who's going to come into those things and try something and become like a loyal customers, and your girls are the conduit to that.
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So I'm all for that.
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Like, honestly, you bring great people and again they didn't pay me to say that it's just like I can have to, to say that it was just like I didn't have to say testimonial, it's true, it does work, you know.
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So yeah, yeah, I appreciate that.
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It is true, you know.
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The thing is is that we don't know who we're going to meet at our own events.
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I'll tell you an example Last few weeks ago, in our event in Miami, we had already known, because Miami was not our territory.
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We knew who the big shot was down there putting on events and we knew about this for a while now because we research areas and we found out after the fact that they attended our event their president and their events coordinator and they emailed us after the event wanting to work with us.
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So same thing, like we didn't know that, and that's a huge opportunity for us.
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So it is true, like you don't.
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There's also another component of this and just you know, to give takeaways to the readers.
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But it's like you know, megan and I decided to do podcasts this week and even though on the podcast we're not talking to a potential partner or potential sponsor, but we're having live communication and sometimes just getting out there and having live communication with other people, you pull in the thing you want.
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So we've been doing all these podcasts and this wasn't even the reason we're doing it.
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But every single podcast, after the podcast, one of our sales people has some huge win and it's.
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It almost doesn't make sense, it's not logical, but it's like when you're out there at an event and you're having live communication or you're calling people and you're not just using the phone or the email, things happen.
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So you do need to have presence.
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Yeah, no, I love that.
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No, I love that you created the podcast and it feels like such a natural thing and you know, and your magazine looks fabulous as well.
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It's very slick, it's very stylish.
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I love that you're doing.
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You're featuring products every month where people can just sort of like get them and everything you know.
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And, honestly, we live in such a world of such oversaturation like nobody knows where to look anymore.
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I mean, we're all guilty of our like endless Instagram scrolling and all of those things, which is always very helpful.
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I tend to go to niche places, so if I want to discover something new or whatever, I will listen, not to the podcast that everybody listens.
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I will go into something that I'm going to discover.
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I'm like, oh, I just discovered a little gem, you know.
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And the same thing with your events.
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I mean, you know there's so many events that I could put out there, but you know, you're always great at organizing them.
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You have always a great mix of people, you know.
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And actually I want to know the modern day wife title, because at the beginning I was like, oh, it's not for me.
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I'm not married, or I used to be, but I'm not anymore, so why modern day wives.
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So tell me a little bit like what this modern day wife name means, truly um.
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Nice, it's so funny that you said that, because I remember Megan and I we wrote a section I think we still have it, maybe on the ticket page where it says like questions or comments.
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Yeah, it is there.
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And it's like you don't have to be a wife.
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But originally, when I came up with the concept of the name, I wasn't a wife either, which is funny, right, funny right.
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I just was at this time in my life where I was in a serious relationship.
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I'm now married to that person, but I was transitioning out of working corporate and working for myself and I was trying to figure out okay, how do you balance dating or being with someone, making money, cleaning the house, having a social network, paying the bills, like, as we get older, there's so many more responsibilities, right?
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Our parents stopped taking care of us.
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They know, they're kind of you're on your own, and I was, I guess, in my mid to late twenties at that point.
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Probably, I think it was, must've been, I don't know.
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Anyway, somewhere around there late, late twenties.
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So it was just this interesting discovery for myself and I I thought, okay, well, what about the modern day wife?
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Right?
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This woman who is aspirational and she wants to have?
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Check, all these different hats?
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Right?
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Mom, wife, you know, go get her business fit, whatever, every, everything you can think of that a woman does.
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And I thought the name was just super bold.
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So I'm like people are going to love it or they're not going to like it.
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And I wanted to be a wife.
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That was a goal of mine and that's why I named the business, that.
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It was an aspiration.
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So I think, when it comes to the community, you can be married, you can be dating, you can be divorced, it doesn't matter, right.
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You can be dating, you can be divorced, it doesn't matter, right.
00:16:11.552 --> 00:16:21.538
But obviously there is that underlying foundation of well, you do obviously support the idea of being a wife, or else you know it's hard to connect, but it doesn't mean you have to be one.
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Maybe you have been one, maybe you want to be one, maybe you don't want to be one, but you're okay with the fact that you understand that there is a husband and a wife title.
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That creates something, at the end of the day, that does help society.
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I mean, the reality is is the only reason why we all exist are because two people decided to get together and make a child, married or not, right?
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So there has to be something to be said about that, with labels or without.
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So, um, that's kind of where it came from.
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But that's funny that you thought that, because we get it a lot, but people like it.
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It's kind of like the Martha Stewart.
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This is where the new Martha Stewart I love it.
00:16:58.519 --> 00:17:00.602
It's catchy for sure, and I love that.
00:17:00.602 --> 00:17:15.798
Then you get surprised that it's not what you think it is right, because you're like, wow, there's some powerhouse ladies here, there's CEOs, there is moms, there is authors, there's celebrities, there is, you know, solopreneur, and you know what I always say.
00:17:15.798 --> 00:17:19.538
There's a friend of mine who's a life coach and everything, and she ended up.
00:17:19.538 --> 00:17:22.257
She went into this whole movement of women marrying themselves.
00:17:22.257 --> 00:17:29.280
You could be your own wife, you know of yourself and marrying yourself, but of course that doesn't work too well for a long time.
00:17:29.701 --> 00:17:31.003
You do want to have a life partner.
00:17:31.003 --> 00:17:32.310
I'm all for that.
00:17:32.310 --> 00:17:35.361
And you know again, you can find all kinds of partners.
00:17:35.361 --> 00:17:40.380
You can find your best friend, you can find, you know, a business partner there.
00:17:40.380 --> 00:17:46.844
You can be the best version of yourself so that you can manifest and attract the partner.
00:17:46.844 --> 00:17:55.301
And you know this MD I mean you know MDW actually is great, like in your little sparkly things and the theme.
00:17:55.301 --> 00:17:56.403
So what's coming up?
00:17:56.403 --> 00:18:00.159
I know we have a big event coming up in LA which I just found out.
00:18:00.159 --> 00:18:02.411
You're doing only one of them this year.
00:18:02.411 --> 00:18:06.419
So everybody better check out, get your tickets and come and attend.
00:18:06.419 --> 00:18:12.079
But you have this event, what is Soirée en Blanc and what else is coming up for you, ladies, this year?
00:18:13.269 --> 00:18:16.817
Well, it's exciting, this one, because this is like a legacy event.
00:18:16.817 --> 00:18:20.196
It means like we do it every year and it becomes iconic in that city.
00:18:20.196 --> 00:18:24.601
So Soirée en Blanc is a French themed event.
00:18:24.601 --> 00:18:38.923
I am so not saying it in a chic French way, I know it's in French, it's a soirée en blanc, so it means party in white.
00:18:38.923 --> 00:18:43.332
So what that means is everyone dresses in white for this event and it marks the beginning of summer.
00:18:43.332 --> 00:18:47.597
And our partner is the Sofitel, and the Sofitel is a French hotel.
00:18:47.597 --> 00:19:04.522
So, and excitingly for this event, they will just have finished a renovation and the colors of the event, the hotel is totally transforming from walking in and it was dark, black marble to much more open and light colors.
00:19:04.522 --> 00:19:16.903
So we'll be one of the first events there and it is a French themed event, and so there are some really exciting experiences and photo ops along the lines of this French theme.
00:19:16.903 --> 00:19:21.239
We're going a little, we're going much more all out this year in that regard.
00:19:22.301 --> 00:19:24.959
This event, we pretty much take over the hotel.
00:19:24.959 --> 00:19:30.416
Like we've said in the past, it's almost like the modern day wife cruise boat, because you can think about a, a cruise boat.
00:19:30.416 --> 00:19:36.175
It's like you have this map of all the the levels, and this levels the the entertainment.
00:19:36.175 --> 00:19:43.622
This one's the 24-hour pizza place, this is the tubes, this it's all these like a whole agenda, right?
00:19:43.622 --> 00:19:45.307
So same thing with this event.
00:19:45.307 --> 00:19:51.623
There's a rooftop 75 person sit-down lunch that is only for 75 people that buy that ticket.
00:19:51.623 --> 00:19:57.157
It's hosted by LA Social Moms and NFL Wives and then they get photos on the helipad.
00:19:57.157 --> 00:19:59.634
Then there's a separate VIP pre-party.
00:19:59.634 --> 00:20:11.200
That's on the first floor, bar and lounge, which is a brand new space, and then all of the booths and brand experiences and shopping are on the second floor in one ballroom and then another ballroom we have panels on.
00:20:11.300 --> 00:20:17.623
We have signature panels at our events on beauty and wellness, fashion and lifestyle, business and entrepreneurship, celebrity panel.
00:20:17.623 --> 00:20:37.494
And then we have a fireside chat with Millionaire Mamas, with their CEO, lisa Easton, and then Jan Marini is doing a whole new revamp of their line to more environmentally conscious packaging and various things, new colors and it's now called Marini Skin Solutions and they will have a fireside chat to also unveil their new line.
00:20:37.494 --> 00:20:42.272
And then, of course, the finale of the event is our show stopping fashion show.
00:20:42.272 --> 00:20:48.053
We have a new segment in it where one brand will be moderated, where the looks will be moderated.
00:20:48.053 --> 00:20:50.861
As the models walk out, it's a slower show.
00:20:50.861 --> 00:20:57.199
Then we'll have a break for entertainment and then we'll have our typical regular type of fashion show.
00:20:57.199 --> 00:21:00.207
So this event there's a thousand people.
00:21:00.207 --> 00:21:12.955
For anyone who's interested in sponsoring, we now have a media room where media are there to interview the sponsors and partners, and it's our biggest event of the year, so people should come.
00:21:12.955 --> 00:21:18.797
You can live in LA or not live in LA and come, and that's the overall agenda.
00:21:20.662 --> 00:21:30.096
I love it and you have always like really fabulous women that you interview and I see a lot of people stay there for all the time, like because it's several hours.
00:21:30.096 --> 00:21:44.156
But there's so much to do beyond looking, obviously, for all the stuff that you can buy or you can check out or follow on IG and get inspired and then do photos if you're an influencer and everything, and so, yeah, highly recommend it.
00:21:44.156 --> 00:21:44.818
I love it.
00:21:44.818 --> 00:21:46.778
I'm still picking out my white outfit.
00:21:46.778 --> 00:21:54.570
We'll see what it's gonna be, but so look forward to coming and then I know you have something coming up in Toronto, right, and in Scottsdale.
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